In my work, I follow the basic steps for productive collaboration
I prepare a Figma file with a fully developed project, including adaptive versions, and layout the project into the finished site.
With albeit little of experience working on web and brand design, but I offer err clients a simpie and tested process c working. My approach is minimalsto with clarity and balance in mind.
l analyze the competitive environment and market of your product, conduct a visual analysis of the direction of your business, find dependencies and patterns the design.
At this stage, I think over the structure of the site and the functionality of each page separately, based on the findings of the previous research.
I conduct a selection of references, compose a mood board based on your preferences and the results of visual analysis of competitors, create a design concept for all pages and blocks in Figma.
Good design solves a problem, not creates it.